Designer Tarun Tahiliani is reimagining Indian couture through his menswear brand Tasva

While it could be argued that wearing a Tarun Tahiliani outfit might seem far fetched for most, the couturier has now embarked on a slightly different journey with his retail brand Tasva in collaboration with Aditya Birla Fashion Retail Limited (ABFRL) that focuses on affordable traditional Indian menswear.
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